| Whether your company is launching a new product, refining its corporate image, and positioning, or pioneering a completely new market segment, Rocket Science will engineer the right go-to-media strategy to help you succeed.
Since day one, Rocket Science has focused its PR exclusively for high-tech companies. Our ever-evolving PR skills include social media expertise, traditional press and analyst relations, lead generation campaigns, strategic positioning and an array of non-conventional promotions expertise. Over the past decade we have honed our industry focus and developed three functional PR practice groups:
Mobile Technology practice group:
Our oldest and largest practice group, Rocket Science started specializing in mobile and wireless with our founding client (the very first push-to-mobile email technology in America). From iPhone app’s to mobile advertising to mobile-social (MoSo) technologies, we’ve done them all. Our Mobile/Wireless & Telecom practice group is headed by Juliet Travis whose relationships with mobile reporters and bloggers and mobile industry influencers goes back more than a decade.
Security Technology practice group:
Rocket Science broke into the security space when we introduced a medium-sized antivirus company from Helsinki into the USA market and ‘everything went right.’ Our highly sought after Security practice group has since grown to represent companies like AVG Technologies, F-Secure, Secure Computing and many others. The Group is directed by Rich Mullikin who has every security reporter on speed dial (if not on IM) and who makes PR magic happen daily.
Social Media practice group:
Social Media is a practice group that cuts across all of our clients and is tightly integrated with our ‘traditional’ PR activities. Rocket Science started working with the bloggers back when Om Malik was still writing for Business 2.0, Matt Marshall hadn’t yet started VentureBeat, and you could still reach Michael Arrington on the phone. As social media evolved we kept pace and today we are integrating Twitter feeds, Facebook pages, YouTube videos and other social technologies and communities to give our PR more impact and viralness. Our social media Practice Group is led by Brandon Watts, a well-respected blogger himself who knows how to leverage social networks for commercial advantage while respecting the authenticity of the social media format.
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