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Mark Addison
Mark Addison
Chief Scientist

Mark is our fearless leader -- founder and president of Rocket Science, a division of MXA Rocket Inc. Mark has accrued more than 20 years of marketing expertise -- from helping VC-backed start-ups define their niche to helping Fortune 500 companies manage their corporate reputations and sharpen their image. Mark's proven ability to distinguish his clients from the masses has won awards, and earned him respect from analysts, press and clients alike.

Prior to founding Rocket Science in 1996, Mark was dual vice president of Golin/Harris Technologies and Access Communications (both Miller-Shandwick companies) -- one of the top-5 nationwide PR agencies serving the high-tech industry. Mark spent his early career in market research and branding while working as a senior consultant at a branding strategy firm formed out of Stanford Research Institute's (SRI) renowned VALS program. Mark earned his B.A. from U.C. Berkeley, and his M.B.A. from the Anderson Graduate School at U.C.L.A.

Editorial Advisor:

  • IDC Mobile Advisory Council
  • Business Week (Market Advisory Board)
  • Forbes
  • Fortune Small Business
  • eWeek

Co-Founding Board Member:

  • SVASE (Silicon Valley Association of Start-up Entrepreneurs)
  • CXO Leadership Forum

Industry Speaker:

  • How to do PR in the USA – University of Helsinki (2006)
  • What CEOs really want from Marketing – CXO Leadership Forum (2005)
  • CMO Council Survey Results – CXO Leadership Forum (2005)
  • Face off: Leads vs. Revenue – CXO Leadership Forum (2004)
  • Forum for CEOs featuring HPs Shane Robison (2004)
  • VC Breakfast with Outlook Ventures (2004)
  • VP Marketing Forum: Accelerating Sales Cycles (2004)
  • Web Services: Development Platform for the New Century (2003) Featuring Rod Smith (IBM), Dan’l Lewin (Microsoft), Tyler Jewel (BEA), Peter Fenton (Accel Ventures)
  • How to work the Press: The inside scoop (2002) Featuring Janet Kornblum (USA Today), Rafe Needleman (Catch of the Day), Eric Savitz (Barron's), Gini Talmadge (Upside Magazine), and Clint Wilder (Optimize Magazine), Dan Fost (San Francisco Chronicle)
  • The Wireless Frontier (2001) featuring Gerry Purdy (Mobile Strategies)
  • How to Get Your Start-Up In the Press (2000) featuring Howard Baldwin (Upside Magazine), Jim Louderback (ZDTV), Eric Savitz (The Industry Standard), Henry Norr (The San Francisco Chronicle), and Ben Heskett (C/NET)
  • Getting Noticed: Promoting Your Startup In a Crowded Field (1999) featuring Mary Curtis (Pacifico, Inc.), Connie Guglielmo (Inter@ctive Week), Melody Haller (Antenna Group), Julie Scopazzi (Corsi Carter Israel)
  • So You Want to Be a Billionaire: The First SVASE Elevator Pitch Contest (1999) featuring Joe Becker (Dolphin Ventures), Peter Loukianoff (Technology Funding), J. Roy Martinez (Intel Capital), Carol Sands (Angels Forum), and Neil Weintraut (21st Century Venture Partners)
  • The First Dollar: Sources for Seed Stage Funding – SVASE Main Event (1998) featuring Jeff Allen (Greenfield Technology Ventures), Jeff Kleck (Neoforma), Robert Lattimer (BARTA), and 'MR' Rangaswami (Sand Hill Group)

 

Marie Clark Marie Clark
Account Executive

Marie is our resident TV expert and analyst relations guru. She brings 15 years of expertise in media relations, strategic development and planning, writing, project management, marketing, and event planning to Rocket Science.

Always results-focused, Marie regularly secures coverage at media outlets such as USA Today, KRON TV, ComputerWorld, InfoWorld, Information Week, MSNBC, CNN, C/net, Business Week, and The New York Times. Marie also has secured speaking engagements at those coveted, high-profile conferences like Agenda, Demo, TED, and the Inc Magazine Tech Conference.

Prior to working with Rocket Science, Marie was a senior staff member of the Antenna Group, where she managed the Elemental Software and Linuxcare accounts. And prior to Antenna Group, Marie worked for the Widmeyer-Baker Group — the largest independent public relations agency in Washington DC.

A native of Northern California, Marie earned a degree in Political Science from San Francisco State University and a graduate certificate in Public Relations from George Washington University.

 

Barbara Llarena Barbara Llarena
Account Executive

Barbara is an exceptionally well-rounded PR professional with decades of prior work experience with top-name companies including Chiron, The Clorox Company, Hambrecht & Quist, Netopia, Roberson Stephens and Safeway.

Barbara came to Rocket Science from The Horn Group, Inc. (HGI), a high technology PR firm in San Francisco, where she was responsible for managing media and analyst relations, positioning, customer and speaker programs for eALITY, Inc. and @McKinsey (McKinsey & Company's e-commerce division). Before joining HGI, Barbara was an executive at Business Wire in San Francisco, the international news wire distribution service.

Barbara began her professional career in marketing at Gap, Inc. She holds a BA in Mass Communications with and Option in Advertising.

 

Rich Mullikin Rich Mullikin
Account Executive

Rich began life as a reporter before going corporate, where he spent 10 years doing in-house PR and marketing. Rich then moved agency-side where he has been for the past 5 years. Rich's vertical industry experience includes wireless communications, security, healthcare, and consumer markets.

Due to Rich's never-give-up media pitching style, his clients have landed in national publications such as People Magazine, USA Today, ESPN's Cold Pizza, BusinessWeek, Wall Street Journal, New York Times, Chicago Tribune, and Parenting Magazine. In the technology world, Rich wins regular coverage in publications such as PC World, eWeek, InfoWorld, InformationWeek, Computerworld, Red Herring, Network World, DM Review, and DBTA.

Rich has an accreditation in public relations (APR) and is a member of the Public Relations Society of America, and he has taught Public Relations Planning at the collegiate level.

 

Gail Norris Gail Norris
Account Executive

Gail anchors the East Coast operations for Rocket Science and is an experienced Washington, D.C.-based PR pro with deep experience within the telecom press and savvy among the Washington power brokers. She once leveraged her political connections to get a Rocket Science client an appointment with the U.S. Department of Labor to review their technology for use in mining safety.

Gail keeps us all honest in our press relations as she is former editor-in-chief of XCHANGE magazine and a former reporter for tele.com and the Washington Business Journal. She also managed in-house PR for SUPERCOMM, the largest trade show dedicated to the telecom industry, and companies including Sprint/Nextel, CompTel/ALTS, RBN Inc. and others.

Naturally, Gail maintains excellent working relationships with her journalist friends in the telecom press and also with colleagues at mainstream publications including The Wall Street Journal, Business Week, Washington Post and The Los Angeles Times.

Gail is a graduate of Marymount University with a BA and Communications and a minor in Economics.

 

Juliet Travis Juliet Travis
Account Executive

Juliet brings both client-side and agency-side PR experience to the table, and has lived through the start-up roller coaster — twice. Juliet helped build the infrastructure and launch of Zapatec, a Berkeley-based startup company, where she managed all aspects of marketing, advertising and web site development. She was also the first employee hired at Direct Network Access, Inc. (DNAI) — one of the first ISPs in Northern California — where she juggled the roles of business manager, public relations, marketing, sales and technical support. DNAI was acquired by RCN in August 1999.

Juliet comes to Rocket Science from Schwartz Communications, where she oversaw the successful launch of companies including Gluecode (an enterprise-class open source company), Sanctum (a security company), Rackable Systems (provider of large-scale data center solutions), and Juvenon (a nutritional supplement company). For Juvenon, she managed the development of b-roll and two Harris Interactive surveys accompanied by NAPS releases. In addition to a deep understanding of enterprise technologies, Juliet has telecommunications in her blood, having led the California rollout and launch of Pacific Bell's DSL and data services (including ISDN, Frame Relay, SONET, T1, and ATM) while at Fleishman-Hillard. She also provided on-site support for the launch of Nokia's wireless LAN cards, telephony and secure Internet products and services while at CGI Group.

Born and raised in Fairbanks, Alaska, Juliet competes in triathlons and plans to enter her first half Ironman triathlon in August. Juliet earned a B.A from the University of California at Berkeley.

 

Brian Sasville Brian Sasville
Creative Director

Brian is an award-winning Graphic Designer with over twenty years in the biz behind him. He hails mainly from Seattle, where he studied design at the Seattle Art Institute. He immediately fled the constant rain for the fog of San Francisco, and spent several years creating printed advertising and marketing materials for various design firms and advertising agencies — including Dichotomy, Poppe Tyson, Winkler Advertising, Red Dot Interactive, California Design, Diesel Design — and high-tech companies, including Computer Associates, Sony, Hewlett-Packard, Apple, Airtouch, Raychem, and Oracle, to name a few. When the Web hit the scene, Brian was an Art Director for a soon-to-be major player in the online advertising world, and he became immersed in the technology of the Internet, adapting his considerable design skills to a new and exciting medium. Today he is well-known for implementing marketing strategies with a bold and contemporary flair, creating compelling logos, cohesive marketing campaigns, visually and technologically innovative and user-friendly websites, and results-generating advertising. Brian holds a Bachelor's Degree in Marketing and an AA in Graphic Design. And he bakes amazing brownies.